The New Experience: Eating Design
Food connects us. It is our common denominator as human beings and it’s a language we can all understand, because everybody eats. I’m a designer that uses food as a vehicle for communication, connection, and discovery. It is called Eating Design. As an Eating Designer, I create experiences and food concepts that communicate a story, idea, or message to my clients and my audience. My clients have included public schools, private parties, and art galleries. Museums, city municipalities, and conferences will soon be added to that list too. Be sure to check out my PORTFOLIO of work. If you are interested in working with me, please contact me with your idea. Let’s cook something up together.
A little history
Eating Design was first conceptualized and introduced to the world by Dutch designer, Marije Vogelzang. Her work has been inspirational for me, especially during my graduate studies as I was experimenting with my own concepts. For myself, Eating Design is rooted in the tradition of graphic design as a mode to communicate stories, messages, or ideas through food concepts and experiences. It can become a framework for people to connect more with themselves and with others by using food as our shared common denominator to open doors that traditional graphic design methods, such as strict print or web, can not do. I am excited about the malleability of Eating Design and how accessible it is for people no matter their language, socio-economic background, culture, or race. I really think Ms. Vogelzang said it best: everybody eats.
Past articles about my journey into Eating Design:
Access to Eating Design Interview with Use8 La Vie Magazine Interview
For a list of past examples, projects and events, please visit my portfolio.
